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A Roadmap for 2025 Business Planning
The annual budget and business planning process is key for setting a company's...
Human, Data, AI: Johan Abadie’s Blueprint for Modern Demand Generation
In this episode of Margins and Mandates, Jeff reconnects with Johan Abadie,...
Segmentation Strategies and How to Drive Engagement Through Personalization
The SaaS world is competitive with vendors refining messaging through various...
Everyone Owns Pipeline: Inside Nasuni’s Co-Sell Culture
In this episode of Margins and Mandates, Jeff sits down with Ryan de la...
We live in the trust-crisis age. The onslaught of information, personalized to our liking, through mass...
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before...
The concept of a founder's mentality, while crucial in the early stages of a company for driving growth...
Businesses widely adopt Product Led Growth and its variant, Product Led Sales; meanwhile, Customer Led...
Companies use advanced technologies like NLP and LLMs to enhance Customer Health Index systems, aiming...
A recent article in the Wall Street Journal warned of the impact of technical debt in deployed software’s...
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