Empowering Your Business with Strategic Insights Playbooks for Operators
Find frameworks that drive real results.
Demand Generation in the Age of Zero-Click Searches
Conversational AI is E-A-Ting SEO creating a major disruption in traditional...
Technical Debt and the Impact on SaaS Growth
A recent article in the Wall Street Journal warned of the impact of technical...
The Role of Strategy in Business Planning: Creating Value and Vision for the Future
Strategy without tactics is the slowest route to victory. Tactics without...
Customer Lifetime Value (CLTV): A Primer
Customer Lifetime Value (CLTV) is key to SaaS success, with focus shifting...
Managing a technology company to meet investor expectations has never been more challenging. In this...
Hiring former military officers in tech can give your company an edge. Junior Military Officers possess...
We live in the trust-crisis age. The onslaught of information, personalized to our liking, through mass...
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before...
The concept of a founder's mentality, while crucial in the early stages of a company for driving growth...
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Operator Insights Library
Listen, read, and learn from business leaders navigating growth, change, and transformation.
Jeff Lortz
Growth Advisor & Business Operator
Helping leaders transform strategy into measurable growth
Previous Post
Ancient philosophers knew that the “only constant in life is change.” Leaders in our industry face unprecedented market challenges and many other obstacles to achieve our sustainable growth...
How should SaaS CEOs balance brand vs demand generation? This article offers a practical framework for marketing budget allocation, showing how brand investment improves AI search visibility, strengthens...
Marketing Engine In this episode of Margins and Mandates, Jeff sits down with Nate Burke, CMO at 7 AI, to unpack what it really takes to build and run a marketing organization inside an emerging AI cybersecurity...
In our post “Customer-Led Growth and Product-Led Growth: Friends or Foes?” we discuss how the emergence of Customer-Led Growth (CLG) as a leading strategy to fuel sustainable growth requires...
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu, The Art of War Most of us start a new year with some form of a plan with defined...
Unlock Trust, Drive Growth, and Inspire Confidence in Your Team Change is exciting. Change is terrifying. For many organizations, it’s the default setting. Whether you’re scaling rapidly, pivoting...
To counter organizational silos, companies should embrace cross-functional teams aligned with business goals, ensuring leadership support, diverse expertise, and over-communication to prevent misalignment...
Companies use advanced technologies like NLP and LLMs to enhance Customer Health Index systems, aiming for accurate churn prediction. However, current capabilities are limited and an incremental adoption...
A study by 6Sense reveals the "Dark Funnel" in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors' sight. Engaging with potential clients...