AI, HR, and the Future of Work: Marketing Insights from Pam Boiros

Pam Boiros has spent years watching AI reshape the HR tech landscape from the inside, and now she's helping B2B SaaS leaders navigate this transformation. As a fractional CMO and co-founder of Women Applying AI, Pam brings hard-won insights about AI adoption for B2B SaaS growth—and she's candid about what actually matters. The conversation goes beyond tools and features to explore how mindset and behavior change drive real adoption, how marketing teams must evolve in an AI-first world, and what content strategy looks like when LLMs are rewriting search.

Show Notes

In this episode of Margins and Mandates, Jeff sits down with ⁠Pam Boiros⁠, fractional CMO, marketing strategist, and co-founder of ⁠Women Applying AI⁠. Pam shares her journey from leading marketing at major HR tech companies to building her consulting practice, ⁠Bridge Marketing Advisors⁠, where she helps B2B tech companies harness AI for growth.

• How AI is reshaping recruitment, employee experience, and the role of HR leaders
• Why AI adoption is as much about mindset and behavior change as it is about tools
• The shifting demands on marketing teams in an AI-first world
• The future of content in the era of LLM-driven search

Pam’s mission to help women future-proof their careers through Women Applying AI. It’s a candid look at how leaders can navigate AI disruption while building trust, creativity, and resilience in their organizations.

• Pam’s LinkedIn
• Pam’s Website
• Women Applying AI website