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Find frameworks that drive real results.
Customer Lifetime Value (CLTV): A Primer
Customer Lifetime Value (CLTV) is key to SaaS success, with focus shifting...
Segmentation Strategies and How to Drive Engagement Through Personalization
The SaaS world is competitive with vendors refining messaging through various...
The Power of Cross Functional Teams in Overcoming Organizational Silos
To counter organizational silos, companies should embrace cross-functional...
How to Retain More SaaS Customers in 2024: 5 Key Data-Driven Methods
Generative AI can be leveraged to improve CLTV and drive customr retention....
Playbooks
The first time I truly understood what it meant to be an operator under pressure, I was sitting in a...
In this episode of Margins and Mandates, Jeff sits down with Nate Burke, CMO at 7 AI, to unpack what...
In this episode of Margins and Mandates, Jeff reconnects with Johan Abadie, VP of Demand Generation and...
In this episode of Margins and Mandates, Jeff sits down with Jeff Nulsen, a seasoned marketing executive,...
In this episode of Margins and Mandates, Jeff sits down with Ryan de la Parra, Head of Global Partner...
In this episode of Margins and Mandates, host Jeff Lortz sits down with Michelle Katz, founder of From...
Conversational AI is E-A-Ting SEO creating a major disruption in traditional demand generation. Adopt...
In today's crowded SaaS market, traditional outbound marketing tactics are losing their effectiveness,...
As a former executive in the fast-paced tech industry, I often found myself wishing for a trusted circle...
