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Selling Data to Doubters: Michelle Katz on Marketing to the Legal World
In this episode of Margins and Mandates, host Jeff Lortz sits down with...
From Legacy to Lift-Off: Go-to-Market Lessons from SaaS CMO Steve Martin
In this episode, Jeff sits down with Steve Martin, a seasoned Go-to-Market...
Let's Get Personal: How Mature is Your Marketing Engine?
In today's crowded SaaS market, traditional outbound marketing tactics...
Human, Data, AI: Johan Abadie’s Blueprint for Modern Demand Generation
In this episode of Margins and Mandates, Jeff reconnects with Johan Abadie,...
The first time I truly understood what it meant to be an operator under pressure, I was sitting in a...
Conversational AI is E-A-Ting SEO creating a major disruption in traditional demand generation. Adopt...
In today's crowded SaaS market, traditional outbound marketing tactics are losing their effectiveness,...
As a former executive in the fast-paced tech industry, I often found myself wishing for a trusted circle...
Unlock Trust, Drive Growth, and Inspire Confidence in Your Team Change. It’s exciting. It’s terrifying....
The annual budget and business planning process is key for setting a company's future direction, requiring...
The post details a 12-month business planning cycle, emphasizing agility and discipline through quarterly...
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Operator Insights Library
Listen, read, and learn from business leaders navigating growth, change, and transformation.
Jeff Lortz
Growth Advisor & Business Operator
Helping leaders transform strategy into measurable growth
Previous Post
Ancient philosophers knew that the “only constant in life is change.” Leaders in our industry face unprecedented market challenges and many other obstacles to achieve our sustainable growth...
In this episode of Margins and Mandates, Jeff sits down with Nate Burke, CMO at 7 AI, to unpack what it really takes to build and run a marketing organization inside an emerging AI cybersecurity company....
In our post “Customer-Led Growth and Product-Led Growth: Friends or Foes?” we discuss how the emergence of Customer-Led Growth (CLG) as a leading strategy to fuel sustainable growth requires...
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu, The Art of War Most of us start a new year with some form of a plan with defined...
Unlock Trust, Drive Growth, and Inspire Confidence in Your Team Change. It’s exciting. It’s terrifying. And for many organizations, it’s the default setting. Whether you’re scaling rapidly, pivoting into...
To counter organizational silos, companies should embrace cross-functional teams aligned with business goals, ensuring leadership support, diverse expertise, and over-communication to prevent misalignment...
Companies use advanced technologies like NLP and LLMs to enhance Customer Health Index systems, aiming for accurate churn prediction. However, current capabilities are limited and an incremental adoption...
A study by 6Sense reveals the "Dark Funnel" in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors' sight. Engaging with potential clients...
A recent article in the Wall Street Journal warned of the impact of technical debt in deployed software’s impact on the US economy. The article posits that technical debt, accumulating from outdated...