Empowering Your Business with Strategic Insights Playbooks for Operators
Find frameworks that drive real results.
Flying the Business: Data, Dynamic Pricing, and the Future of Charter
In this episode of Margins & Mandates, Jeff hosts Justin Nihon, CEO...
Let's Get Personal: How Mature is Your Marketing Engine?
In today's crowded SaaS market, traditional outbound marketing tactics...
Achieving Peak Performance: How to Build High-Performing Teams
SaaS operators should focus on building high-performing teams through improving...
AI, HR, and the Future of Work: Marketing Insights from Pam Boiros
In this episode of Margins and Mandates, Jeff sits down with Pam Boiros,...
Companies use advanced technologies like NLP and LLMs to enhance Customer Health Index systems, aiming...
A recent article in the Wall Street Journal warned of the impact of technical debt in deployed software’s...
To counter organizational silos, companies should embrace cross-functional teams aligned with business...
AI and LLMs assist in SaaS sales forecasting by identifying red flags, personalizing communication, and...
SaaS operators should focus on building high-performing teams through improving organizational health,...
The SaaS world is competitive with vendors refining messaging through various channels. Personalization...
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Operator Insights Library
Listen, read, and learn from business leaders navigating growth, change, and transformation.
Jeff Lortz
Growth Advisor & Business Operator
Helping leaders transform strategy into measurable growth
Previous Post
In this episode of Margins & Mandates, Jeff Lortz sits down with Mike Sarafinas, Chief Revenue Officer at Point5, to unpack a 12-year journey built on relationships, customer obsession, and hard-earned...
Ancient philosophers knew that the “only constant in life is change.” Leaders in our industry face unprecedented market challenges and many other obstacles to achieve our sustainable growth...
How should SaaS CEOs balance brand vs demand generation? This article offers a practical framework for marketing budget allocation, showing how brand investment improves AI search visibility, strengthens...
Marketing Engine In this episode of Margins and Mandates, Jeff sits down with Nate Burke, CMO at 7 AI, to unpack what it really takes to build and run a marketing organization inside an emerging AI cybersecurity...
In our post “Customer-Led Growth and Product-Led Growth: Friends or Foes?” we discuss how the emergence of Customer-Led Growth (CLG) as a leading strategy to fuel sustainable growth requires...
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu, The Art of War Most of us start a new year with some form of a plan with defined...
Unlock Trust, Drive Growth, and Inspire Confidence in Your Team Change is exciting. Change is terrifying. For many organizations, it’s the default setting. Whether you’re scaling rapidly, pivoting...
To counter organizational silos, companies should embrace cross-functional teams aligned with business goals, ensuring leadership support, diverse expertise, and over-communication to prevent misalignment...
Companies use advanced technologies like NLP and LLMs to enhance Customer Health Index systems, aiming for accurate churn prediction. However, current capabilities are limited and an incremental adoption...