Proven Playbooks for Operators
Practical frameworks for leaders navigating growth, execution, planning and high-stakes decisions.
Featured Strategic Playbooks
Why Technology CEOs Need a Peer-Advisory Council
Discover how a peer-advisory council can guide technology CEOs in navigating challenges...
Under Review: The CEO’s Guide to Balancing Brand vs Demand in Marketing Spend
How should SaaS CEOs balance brand vs demand generation? This article offers a practical...
Demand Generation in the Age of Zero-Click Searches
Conversational AI is E-A-Ting SEO creating a major disruption in traditional demand...
Let's Get Personal: How Mature is Your Marketing Engine?
In today's crowded SaaS market, traditional outbound marketing tactics are losing...
The Quiet Strength of Consistency in Leadership
Unlock Trust, Drive Growth, and Inspire Confidence in Your Team Change is exciting....
A Roadmap for 2025 Annual Business Planning
The annual budget and business planning process is key for setting a company's future...
Browse the Operator Library
Filter practical insights by the challenges your team is solving now.
Companies use advanced technologies like NLP and LLMs to enhance Customer Health Index systems, aiming...
A recent article in the Wall Street Journal warned of the impact of technical debt in deployed software’s...
To counter organizational silos, companies should embrace cross-functional teams aligned with business...
AI and LLMs assist in SaaS sales forecasting by identifying red flags, personalizing communication, and...
SaaS operators should focus on building high-performing teams through improving organizational health,...
The SaaS world is competitive with vendors refining messaging through various channels. Personalization...
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Latest Operator Insights
Listen, read, and learn from business leaders navigating growth, change, and transformation.
Jeff Lortz
Growth Advisor & Business Operator
Helping leaders transform strategy into measurable growth
