Empowering Your Business with Strategic Insights Playbooks for Operators
Find frameworks that drive real results.
Unlocking SaaS Growth: Why Leadership Adaptability and Resilience Matter
Ancient philosophers knew that the “only constant in life is change.”...
The Power of Cross Functional Teams in Overcoming Organizational Silos
To counter organizational silos, companies should embrace cross-functional...
Direct Mail in a Digital World: Dennis Kelly on Reinventing a $38B Channel
Direct mail might sound like a relic of the past, but as Dennis Kelly,...
From Founder to Future: Navigating the Transition with a Growth Mindset
The concept of a founder's mentality, while crucial in the early stages...
Customer Lifetime Value (CLTV) is key to SaaS success, with focus shifting from acquisition to maximizing...
A study by 6Sense reveals the "Dark Funnel" in B2B buying, where 70% of the purchasing process, including...
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Operator Insights Library
Listen, read, and learn from business leaders navigating growth, change, and transformation.
Jeff Lortz
Growth Advisor & Business Operator
Helping leaders transform strategy into measurable growth
Previous Post
In this episode of Margins & Mandates, Jeff Lortz sits down with Mike Sarafinas, Chief Revenue Officer at Point5, to unpack a 12-year journey built on relationships, customer obsession, and hard-earned...
Ancient philosophers knew that the “only constant in life is change.” Leaders in our industry face unprecedented market challenges and many other obstacles to achieve our sustainable growth...
How should SaaS CEOs balance brand vs demand generation? This article offers a practical framework for marketing budget allocation, showing how brand investment improves AI search visibility, strengthens...
Marketing Engine In this episode of Margins and Mandates, Jeff sits down with Nate Burke, CMO at 7 AI, to unpack what it really takes to build and run a marketing organization inside an emerging AI cybersecurity...
In our post “Customer-Led Growth and Product-Led Growth: Friends or Foes?” we discuss how the emergence of Customer-Led Growth (CLG) as a leading strategy to fuel sustainable growth requires...
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu, The Art of War Most of us start a new year with some form of a plan with defined...
Unlock Trust, Drive Growth, and Inspire Confidence in Your Team Change is exciting. Change is terrifying. For many organizations, it’s the default setting. Whether you’re scaling rapidly, pivoting...
To counter organizational silos, companies should embrace cross-functional teams aligned with business goals, ensuring leadership support, diverse expertise, and over-communication to prevent misalignment...
Companies use advanced technologies like NLP and LLMs to enhance Customer Health Index systems, aiming for accurate churn prediction. However, current capabilities are limited and an incremental adoption...