Why Technology CEOs Need a Peer-Advisory Council
Jeff Lortz
May 13, 2026
1 Comment
Discover how a peer-advisory council can guide technology CEOs in navigating challenges and making informed decisions
Blog
/ CMO
Under Review: The CEO’s Guide to Balancing Brand vs Demand in Marketing Spend
Jeff Lortz
November 21, 2025
No Comments
How should SaaS CEOs balance brand vs demand generation? This article offers a practical framework for marketing budget allocation, showing how brand investment improves AI search visibility, strengthens pipeline, and drives sustainable SaaS growth.
Demand Generation in the Age of Zero-Click Searches
The Agile Operator
March 20, 2025
No Comments
Conversational AI is E-A-Ting SEO creating a major disruption in traditional demand generation. Adopt Generative Engine Optimization (GEO) and other strategies to stay ahead. I’m a little ashamed to admit it, but I had a full-blown conversation with my AI chatbot about a research project I’m working on while sitting
Let’s Get Personal: How Mature is Your Marketing Engine?
Jeff Lortz
February 12, 2025
1 Comment
In today’s crowded SaaS market, traditional outbound marketing tactics are losing their effectiveness, making way for a smarter, more sustainable approach: inbound marketing. By leveraging valuable content and authentic relationships, businesses can achieve higher conversion rates and stronger customer loyalty. But how do you elevate your marketing efforts to truly
Customer Led Growth (CLG) and Product Led Growth (PLG): Friends or Foes?
The Agile Operator
April 1, 2024
No Comments
Businesses widely adopt Product Led Growth and its variant, Product Led Sales; meanwhile, Customer Led Growth is gaining traction for sustainable, profitable expansion through superior customer experiences.
Segmentation Strategies and How to Drive Engagement Through Personalization
The Agile Operator
January 23, 2024
No Comments
The SaaS world is competitive with vendors refining messaging through various channels. Personalization is key for customer engagement and conversions.
How to Retain More SaaS Customers in 2024: 5 Key Data-Driven Methods Generative Ai
The Agile Operator
January 17, 2024
23 Comments
Generative AI can be leveraged to improve CLTV and drive customr retention. Approaches like churn forecasting, real-time analytics, AI segmentation, NLP, and journey mapping can revolutionize customer retention strategies using data-driven techniques.
The Dark Funnel: Shining a Light on Hidden Opportunities
Jeff Lortz
January 16, 2024
No Comments
A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey
Why Technology CEOs Need a Peer-Advisory Council
Jeff Lortz
May 13, 2026
1 Comment
Discover how a peer-advisory council can guide technology CEOs in navigating challenges and making informed decisions
Under Review: The CEO’s Guide to Balancing Brand vs Demand in Marketing Spend
Jeff Lortz
November 21, 2025
No Comments
How should SaaS CEOs balance brand vs demand generation? This article offers a practical framework for marketing budget allocation, showing how brand investment improves AI search visibility, strengthens pipeline, and drives sustainable SaaS growth.
Demand Generation in the Age of Zero-Click Searches
The Agile Operator
March 20, 2025
No Comments
Conversational AI is E-A-Ting SEO creating a major disruption in traditional demand generation. Adopt Generative Engine Optimization (GEO) and other strategies to stay ahead. I’m a little ashamed to admit it, but I had a full-blown conversation with my AI chatbot about a research project I’m working on while sitting
Let’s Get Personal: How Mature is Your Marketing Engine?
Jeff Lortz
February 12, 2025
1 Comment
In today’s crowded SaaS market, traditional outbound marketing tactics are losing their effectiveness, making way for a smarter, more sustainable approach: inbound marketing. By leveraging valuable content and authentic relationships, businesses can achieve higher conversion rates and stronger customer loyalty. But how do you elevate your marketing efforts to truly
Customer Led Growth (CLG) and Product Led Growth (PLG): Friends or Foes?
The Agile Operator
April 1, 2024
No Comments
Businesses widely adopt Product Led Growth and its variant, Product Led Sales; meanwhile, Customer Led Growth is gaining traction for sustainable, profitable expansion through superior customer experiences.
Segmentation Strategies and How to Drive Engagement Through Personalization
The Agile Operator
January 23, 2024
No Comments
The SaaS world is competitive with vendors refining messaging through various channels. Personalization is key for customer engagement and conversions.
How to Retain More SaaS Customers in 2024: 5 Key Data-Driven Methods Generative Ai
The Agile Operator
January 17, 2024
23 Comments
Generative AI can be leveraged to improve CLTV and drive customr retention. Approaches like churn forecasting, real-time analytics, AI segmentation, NLP, and journey mapping can revolutionize customer retention strategies using data-driven techniques.
The Dark Funnel: Shining a Light on Hidden Opportunities
Jeff Lortz
January 16, 2024
No Comments
A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey