From Breach to Brand Trust: Jeff Nulsen on Rebuilding and Scaling with AI

Jeff Nulsen knows that brand trust recovery B2B SaaS isn't won through press releases or clever messaging alone. As CMO of N-Able following its spin-off from SolarWinds, he faced the challenge of rebuilding credibility after a security crisis had shaken customer confidence. His approach combined in-person events that changed the narrative with strategic positioning that demonstrated real operational change. Now, Nulsen is leveraging AI to unlock personalization and segmentation at scale, transforming how demand generation works for companies navigating r

Show Notes

Brand Trust

In this episode of Margins and Mandates, Jeff sits down with Jeff Nulsen, a seasoned marketing executive, to unpack how he helped transform a brand trust overshadowed by security crises into a thriving, trusted growth engine while serving as CMO at N-Able.

Jeff shares how the spin-off from SolarWinds meant rebuilding trust from scratch, why in-person events were critical to changing the narrative, and how AI is now unlocking next-level personalization, segmentation, and scale in B2B marketing.

If you’re navigating brand recovery, platform positioning, or AI’s real impact on demand gen — don’t miss this conversation.