Margins and Mandates
Join Jeff Lortz as he explores the critical balance between
profitability and growth mandates. Each episode delivers frameworks,
insights, and real-world strategies from leaders who've
navigated high-stakes business challenges.
AO GROWTH ADVISORS
The podcast where strategy meets execution for ambitious operators
Essential Listening for Operators
Strategic conversations that tackle the real challenges of balancing margins and mandates
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Johan AbadieIn this episode of Margins and Mandates, Jeff reconnects with Johan Abadie, VP of Demand Generation and Revenue Strategy at SalesIntel, for a candid conversation about building pipeline in an era of AI hype, cheap data traps, and shifting buyer expectations.
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Nate BurkeIn this episode of Margins and Mandates, Jeff sits down with Nate Burke, CMO at 7 AI, to unpack what it really takes to build and run a marketing organization inside an emerging AI cybersecurity company.
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Steve MartinIn this episode, Jeff sits down with Steve Martin, a seasoned CMO who’s been in the trenches of SaaS, CRM, and PE-backed growth stories for the past two decades. From his early days at Lotus post-IBM acquisition to his recent role leading marketing at Act!, Steve opens up about the evolving challenges of scaling software compan
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Pam BoirosIn this episode of Margins and Mandates, Jeff sits down with Pam Boiros, fractional CMO, marketing strategist, and co-founder of . Pam shares her journey from leading marketing at major HR tech companies to building her consulting practice,
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Michelle KatzIn this episode of Margins and Mandates, host Jeff Lortz sits down with Michelle Katz, founder of From Prospects — a data-driven intelligence platform shaking up the traditional world of legal recruiting and firm research.
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Ryan De La ParraThis is a long , thin type of bread of French origin, that is distinguishable by its length and crisp crust
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Jeff NulsenIn this episode of Margins and Mandates, Jeff Lortz sits down with Jeff Nulsen, a seasoned marketing executive, to unpack how he helped transform a brand overshadowed by security crises into a thriving, trusted growth engine while serving as CMO at N-Able.
Take Strategy Insights Anywhere
Listen to Margins and Mandates on Spotify during your commute, workout, or downtime
Margins and Mandates explores how business leaders build resilient, high-performing organizations in demanding markets. Hosted by Jeff Lortz — an experienced CEO, operator, and founder of the Agile Operator playbook — each episode features candid conversations about the strategies, challenges, and decisions that define real leadership. If you’re an executive, founder, or senior operator driving growth and results, this is your playbook for leading under pressure.
Direct mail might sound like a relic of the past, but as Dennis Kelly, CEO of Postalytics, explains, it’s becoming one of the smartest ways for marketers to break through today’s digital noise.
In this episode, Dennis shares:
The journey from Boynet to Postalytics — and the hard pivot that unlocked growth.
Why marketers frustrated with email deliverability, rising ad costs, and data privacy roadblocks are rediscovering direct mail.
How Postalytics integrates with CRMs like Salesforce and HubSpot to make direct mail as easy and trackable as email.
Lessons learned from running a freemium model and evolving into a hybrid PLG and sales-led motion.
The surprising industries adopting direct mail today, from B2C telco to B2B SaaS.
Where AI is creating real value in marketing operations and product development.
Whether you’re scaling a SaaS business or just looking for new ways to stand out, this conversation will make you rethink the power of putting something physical in your customer’s hands.
Dennis Kelly https://www.linkedin.com/in/dennisjohnkelly/
Postalytics https://www.postalytics.com/
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