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/ 03/20/2025 / 7 minutes of readingConversational AI is E-A-Ting SEO creating a major disruption in traditional demand generation. Adopt Generative Engine Optimization (GEO) and other […]
Demand Generation in the Age of Zero-Click Searches Read Post »
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/ 12/02/2024 / 6 minutes of readingUnlock Trust, Drive Growth, and Inspire Confidence in Your Team Change. It’s exciting. It’s terrifying. And for many organizations, it’s
The Quiet Strength of Consistency in Leadership Read Post »
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/ 08/19/2024 / 9 minutes of readingManaging a technology company to meet investor expectations has never been more challenging. In this environment, conventional leadership models prioritizing stability and long-term planning over flexibility and rapid response are rapidly becoming obsolete. The SaaS leaders poised to excel in the coming decade will be those who adopt Hyper-Adaptive Leadership. This leadership style goes beyond merely keeping up with change; it focuses on anticipating, catalyzing, and harnessing change to de-risk market challenges and achieve value and growth.
Fail Fast, Change Faster: How Hyper-Adaptive Leadership Turns Setbacks into Success Read Post »
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/ 08/05/2024 / 14 minutes of readingHiring former military officers in tech can give your company an edge. Junior Military Officers possess exceptional leadership, adaptability, and critical thinking skills, making them valuable in guiding teams and managing projects. By prioritizing attitude over technical skills and integrating JMOs into leadership roles, companies can leverage their exceptional capabilities for sustained business success. Learn how to attract and hire JMOs by reading the full article.
From Service to SaaS: The Case for Hiring Former Military Officers in Tech Read Post »
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/ 05/08/2024 / 7 minutes of readingIn our post “Customer-Led Growth and Product-Led Growth: Friends or Foes?” we discuss how the emergence of Customer-Led Growth (CLG)
Transforming Professional Services to Accelerate Customer-Led Growth Read Post »
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/ 04/29/2024 / 7 minutes of readingStrategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu, The
The Role of Strategy in Business Planning: Creating Value and Vision for the Future Read Post »
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/ 04/11/2024 / 8 minutes of readingThe concept of a founder’s mentality, while crucial in the early stages of a company for driving growth and innovation, can indeed present barriers to fostering a growth mindset as the organization scales. This article addresses how investors and new leaders in founder-led companies can get sustained benefit from a founder’s mentality while establishing the necessary (growth mindset) culture to achieve sustained growth.
From Founder to Future: Navigating the Transition with a Growth Mindset Read Post »
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/ 04/01/2024 / 6 minutes of readingBusinesses widely adopt Product Led Growth and its variant, Product Led Sales; meanwhile, Customer Led Growth is gaining traction for sustainable, profitable expansion through superior customer experiences.
Customer Led Growth (CLG) and Product Led Growth (PLG): Friends or Foes? Read Post »
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/ 03/20/2024 / 8 minutes of readingCompanies use advanced technologies like NLP and LLMs to enhance Customer Health Index systems, aiming for accurate churn prediction. However, current capabilities are limited and an incremental adoption of AI and NLP is recommended for B2B SaaS churn reduction.
The Future of Customer Retention: Leveraging AI for Predictive Churn Analytics Read Post »
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/ 03/06/2024 / 6 minutes of readingA recent article in the Wall Street Journal warned of the impact of technical debt in deployed software’s impact on
Technical Debt and the Impact on SaaS Growth Read Post »
