Content Marketing

Discover tailored content marketing strategies for the SaaS industry. Agile Operator offers insights to boost engagement, enhance brand visibility, and drive conversions.

All, CEO, CMO, CRO, Demand Generation, Market Leadership, Marketing

The Dark Funnel: Shining a Light on Hidden Opportunities

A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey and influence buyers’ decisions earlier, offering a competitive edge in securing deals.

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