Sustainable Growth: Why the Best Way to Grow Might Be to Stop Chasing Growth What if the best way to grow a business… is to stop chasing growth? Sustainable growth sounds almost boring in a world optimized for speed. But if you’ve ever watched a services business “scale” into chaos—missed deadlines, burned-out teams, and diluted […]
Sustainable Growth: Building a Referral-Driven Business Without Scaling Read Post »
High-stakes leadership looks different when the margin for error is thin. In this episode of Margins and Mandates, Jeff sits down with Garth Coleman, CEO of Canvas GFX, to talk through the realities of launching, leading, and scaling a business when resources are limited, time is tight, and every decision carries weight. Garth’s path to
High-Stakes Leadership: Essential Lessons When Error Is Thin Read Post »
Home care software is one of those categories where the stakes are real, the workflows are complex, and “innovation” only matters if it improves care. In this episode, Jeff sits down with Ken Accardi, founder and CEO of Ankota, to talk about his path from GE Healthcare to building a home care software company—plus what
Home Care Software: Powerful Lessons from a SaaS Founder Read Post »
In this episode of Margins & Mandates, Jeff hosts Justin Nihon, CEO of Linear Air, a technology-enabled air charter broker focused on making charter aviation more accessible, transparent, and bookable—especially for regional travel and hard-to-serve routes. Justin explains how Linear Air evolved from an aircraft operator (Part 135) into an asset-light platform that uses a
Flying the Business: Data, Dynamic Pricing, and the Future of Charter Read Post »
In this episode of Margins & Mandates, Jeff Lortz sits down with Mike Sarafinas, Chief Revenue Officer at Point5, to unpack a 12-year journey built on relationships, customer obsession, and hard-earned confidence. Mike shares how Point5 grew from zero funding and zero product into a high-revenue, low-churn business—and why now is the moment to “grow
Ed Gaudet is the founder and CEO of Censinet, a healthcare-focused governance, risk, and compliance platform that started in third-party risk management and expanded into enterprise risk and compliance. In this episode, Ed shares why going “all-in” on healthcare is fundamentally different than treating healthcare as just another vertical, and how Censinet built a multi-sided
Scaling in a Zero-Tolerance Market with Ed Gaudet of Censinet Read Post »
Marketing leadership in private equity is changing—and fast. In this episode, Jeff reconnects with Norman Guadagno, a fellow CMO and operator, to unpack what it really takes to lead growth inside PE-backed technology companies as AI reshapes discoverability, content placement, and sales enablement. Norman’s career arc gives him a unique vantage point: agency leadership, cybersecurity
Marketing Leadership in Private Equity: The Real AI Shift Read Post »
Direct mail might sound like a relic of the past, but as Dennis Kelly, CEO of Postalytics, explains, it’s becoming one of the smartest ways for marketers to break through today’s digital noise. In this episode, Dennis shares: Whether you’re scaling a SaaS business or just looking for new ways to stand out, this conversation
Direct Mail in a Digital World: Dennis Kelly on Reinventing a $38B Channel Read Post »
In this episode of Margins and Mandates, Jeff sits down with Mike O’Malley, CMO of cybersecurity provider Oligo Security, to talk about what it really takes to transform and scale SaaS companies in hyper-competitive markets. Mike shares lessons from leading CyberArk’s rapid pivot from perpetual licenses to SaaS in just six quarters, blitz-scaling API security
Building Categories, Brands, and Credibility in Cybersecurity with Mike O’Malley Read Post »
In this episode of Margins and Mandates, Jeff sits down with Pam Boiros, fractional CMO, marketing strategist, and co-founder of Women Applying AI. Pam shares her journey from leading marketing at major HR tech companies to building her consulting practice, Bridge Marketing Advisors, where she helps B2B tech companies harness AI for growth. Pam’s mission
AI, HR, and the Future of Work: Marketing Insights from Pam Boiros Read Post »
