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In today's crowded SaaS market, traditional outbound marketing tactics are losing their effectiveness, making way for a smarter, more sustainable approach: inbound marketing. By leveraging valuable content and authentic relationships, businesses can achieve higher conversion rates and stronger customer loyalty. But how do you elevate your marketing efforts to truly resonate with your audience? Discover the power of hyper-personalization and explore a practical maturity model that guides you through the stages of personalization. Unlock the full potential of your marketing engine and drive real results by embracing a strategy that evolves with your customers' expectations.
As a former executive in
Change. It’s exciting. It’s terrifying.
The annual budget and business planning process is key for setting a company's future direction, requiring strategic priorities, KPIs, departmental plans, and Q1 OKRs established through a collaborative, iterative six-step approach for success.
The post details a 12-month business planning cycle, emphasizing agility and discipline through quarterly executive strategy meetings, department planning, and regular reviews for company alignment and goal achievement.
The Quiet Strength of Consistency in Leadership
Change. It’s exciting. It’s terrifying. And for many organizations, it’s the default setting. Whether you’re scaling rapidly, pivoting into new markets, or leading a full-b
A Roadmap for 2025 Business Planning
The annual budget and business planning process is key for setting a company's future direction, requiring strategic priorities, KPIs, departmental plans, and Q1 OKRs established t
Mastering the Business Planning Cycle: A 12-Month Calendar
The post details a 12-month business planning cycle, emphasizing agility and discipline through quarterly executive strategy meetings, department planning, and regular reviews for
Fail Fast, Change Faster: How Hyper-Adaptive Leadership Turns Setbacks into Success
Managing a technology company to meet investor expectations has never been more challenging. In this environment, conventional leadership models prioritizing stability and long-ter
From Service to SaaS: The Case for Hiring Former Military Officers in Tech
Hiring former military officers in tech can give your company an edge. Junior Military Officers possess exceptional leadership, adaptability, and critical thinking skills, making t
Clarity: Addressing the Crisis of Trust in Organizations
We live in the trust-crisis age. The onslaught of information, personalized to our liking, through mass and social media, can hardly be consumed, nevermind trusted.
Transforming Professional Services to Accelerate Customer-Led Growth
In our post “Customer-Led Growth and Product-Led Growth: Friends or Foes?” we discuss how the emergence of Customer-Led Growth (CLG) as a leading strategy to
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Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu, The Art of War Most of
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Ancient philosophers knew that the “only constant in life is change.” Leaders in our industry face unprecedented market challenges and many other obstacles to achieve
In this episode of Margins and Mandates, host Jeff Lortz sits down with Michelle Katz, founder of From Prospects — a data-driven …
Conversational AI is E-A-Ting SEO creating a major disruption in traditional demand generation. Adopt Generative Engine Optimization (GEO) and other strategies to …
In today's crowded SaaS market, traditional outbound marketing tactics are losing their effectiveness, making way for a smarter, more sustainable approach: inbound marketing. By leveraging valuable content and authentic relationships, businesses can achieve higher conversion rates and stronger customer loyalty. But how do you elevate your marketing efforts to truly resonate with your audience? Discover the power of hyper-personalization and explore a practical maturity model that guides you through the stages of personalization. Unlock the full potential of your marketing engine and drive real results by embracing a strategy that evolves with your customers' expectations.
As a former executive in the fast-paced tech industry, I often found myself wishing for a trusted circle of peers who could …
Change. It’s exciting. It’s terrifying. And for many organizations, it’s the default setting. Whether you’re scaling rapidly, pivoting into new markets, or …
