Author name: Jeff Lortz

Jeff Lortz is a seasoned SaaS executive with expertise in driving business growth and innovation. With a background in strategic planning and operational excellence, Jeff is dedicated to helping SaaS companies succeed in competitive markets. As a thought leader, he shares valuable insights and best practices to empower SaaS leaders and teams.

Operational Excellence, Leadership

Achieving Peak Performance: How to Build High-Performing Teams

SaaS operators should focus on building high-performing teams through improving organizational health, investing in strategic hiring, a growth mindset, and a winning culture for sustained success, as recommended by industry thought leaders.

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All, CEO, CMO, CRO, Demand Generation, Market Leadership, Marketing

The Dark Funnel: Shining a Light on Hidden Opportunities

A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey and influence buyers’ decisions earlier, offering a competitive edge in securing deals.

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Annual Business Planning
CEO, CFO, FP&A, Operational Excellence

How to Plan for Success: 6 Essential Steps for Annual Business Planning

The annual budget and business planning process is key for setting a company’s future direction, requiring strategic priorities, KPIs, departmental plans, and Q1 OKRs established through a collaborative, iterative six-step approach for success.

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