Generative AI

Discover the transformative potential of generative AI in the SaaS sector. Learn how it drives innovation, efficiency, and personalized customer experiences.

Mike O'Malley
Podcast

Building Categories, Brands, and Credibility in Cybersecurity with Mike O’Malley

In this episode of Margins and Mandates, Jeff sits down with Mike O’Malley, CMO of cybersecurity provider Oligo Security, to talk about what it really takes to transform and scale SaaS companies in hyper-competitive markets. Mike shares lessons from leading CyberArk’s rapid pivot from perpetual licenses to SaaS in just six quarters, blitz-scaling API security […]

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CEO, CCO, CTO, Customer Loyalty, Customer Success, Generative AI

The Future of Customer Retention: Leveraging AI for Predictive Churn Analytics

Companies use advanced technologies like NLP and LLMs to enhance Customer Health Index systems, aiming for accurate churn prediction. However, current capabilities are limited and an incremental adoption of AI and NLP is recommended for B2B SaaS churn reduction.

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CEO, CTO, Generative AI, Product, Product Management, World-Class 
Product

Technical Debt and the Impact on SaaS Growth

A recent article in the Wall Street Journal warned of the impact of technical debt in deployed software’s impact on the US economy.  The article posits that technical debt, accumulating from outdated systems and quick fixes, poses significant security risks and stifles innovation.  An estimate suggests the cost to address technical debt in the US

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Customer Loyalty, CCO, CEO, CMO, Customer Success, Generative AI, Playbook

How to Retain More SaaS Customers in 2024: 5 Key Data-Driven Methods

Generative AI can be leveraged to improve CLTV and drive customr retention. Approaches like churn forecasting, real-time analytics, AI segmentation, NLP, and journey mapping can revolutionize customer retention strategies using data-driven techniques.

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