Modern Demand Generation
In this episode of Margins and Mandates, Jeff reconnects with Johan Abadie, VP of Demand Generation and Revenue Strategy at SalesIntel, for a candid conversation about building pipeline in an era of AI hype, cheap data traps, and shifting buyer expectations.
Johan unpacks why “cheap data is expensive,” how human-in-the-loop makes SalesIntel stand apart, and why AI is forcing marketers to rethink how they build teams, processes, and trust.
If you lead revenue, demand gen, or GTM strategy — this one will hit close to home.
1 thought on “Human, Data, AI: Johan Abadie’s Blueprint for Modern Demand Generation”
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