In this episode of Margins and Mandates, Jeff sits down with Ryan de la Parra, Head of Global Partner Marketing at Nasuni, to unpack what it takes to scale a channel-only go-to-market model in a hypergrowth environment.
Ryan shares how Nasuni evolved from partner fulfillment to true co-selling, why “everyone owns pipeline” isn’t just a mantra—it’s a culture—and how AI is being thoughtfully deployed across functions.
From private equity pressure to partner engagement metrics, this episode is a masterclass in modern partner marketing and sustainable scale.
