Direct mail might sound like a relic of the past, but as Dennis Kelly, CEO of Postalytics, explains, it’s becoming one of the smartest ways for marketers to break through today’s digital noise.
In this episode, Dennis shares:
- The journey from Boynet to Postalytics — and the hard pivot that unlocked growth.
- Why marketers frustrated with email deliverability, rising ad costs, and data privacy roadblocks are rediscovering direct mail.
- How Postalytics integrates with CRMs like Salesforce and HubSpot to make direct mail as easy and trackable as email.
- Lessons learned from running a freemium model and evolving into a hybrid PLG and sales-led motion.
- The surprising industries adopting direct mail today, from B2C telco to B2B SaaS.
- Where AI is creating real value in marketing operations and product development.
Whether you’re scaling a SaaS business or just looking for new ways to stand out, this conversation will make you rethink the power of putting something physical in your customer’s hands.
