In this episode of Margins and Mandates, Jeff sits down with Mike O’Malley, CMO of cybersecurity provider Oligo Security, to talk about what it really takes to transform and scale SaaS companies in hyper-competitive markets. Mike shares lessons from leading CyberArk’s rapid pivot from perpetual licenses to SaaS in just
In this episode of Margins and Mandates, Jeff sits down with Pam Boiros, fractional CMO, marketing strategist, and co-founder of Women Applying AI. Pam shares her journey from leading marketing at major HR tech companies to building her consulting practice, Bridge Marketing Advisors, where she helps B2B tech companies harness
In this episode, Jeff sits down with Steve Martin, a seasoned Go-to-Market CMO who’s been in the trenches of SaaS, CRM, and PE-backed growth stories for the past two decades. From his early days at Lotus post-IBM acquisition to his recent role leading marketing at Act!, Steve opens up about
Marketing Engine In this episode of Margins and Mandates, Jeff sits down with Nate Burke, CMO at 7 AI, to unpack what it really takes to build and run a marketing organization inside an emerging AI cybersecurity company. Nate shares how he approaches hiring, shaping the narrative, and building trust
Modern Demand Generation In this episode of Margins and Mandates, Jeff reconnects with Johan Abadie, VP of Demand Generation and Revenue Strategy at SalesIntel, for a candid conversation about building pipeline in an era of AI hype, cheap data traps, and shifting buyer expectations. Johan unpacks why “cheap data is
Brand Trust In this episode of Margins and Mandates, Jeff sits down with Jeff Nulsen, a seasoned marketing executive, to unpack how he helped transform a brand trust overshadowed by security crises into a thriving, trusted growth engine while serving as CMO at N-Able. Jeff shares how the spin-off from
Co-sell Culture In this episode of Margins and Mandates, Jeff sits down with Ryan de la Parra, Head of Global Partner Marketing at Nasuni, to unpack what it takes to scale a channel-only go-to-market model in a hypergrowth environment. Ryan shares how Nasuni evolved from partner fulfillment to true co-selling,
Selling Data In this episode of Margins and Mandates, host Jeff Lortz sits down with Michelle Katz, founder of From Prospects — a data-driven intelligence platform shaking up the traditional world of legal recruiting and firm research. Michelle shares how her team is arming law firms and search partners with
In this episode of Margins and Mandates, Jeff sits down with Mike O’Malley, CMO of cybersecurity provider Oligo Security, to talk about what it really takes to transform and scale SaaS companies in hyper-competitive markets. Mike shares lessons from leading CyberArk’s rapid pivot from perpetual licenses to SaaS in just
In this episode of Margins and Mandates, Jeff sits down with Pam Boiros, fractional CMO, marketing strategist, and co-founder of Women Applying AI. Pam shares her journey from leading marketing at major HR tech companies to building her consulting practice, Bridge Marketing Advisors, where she helps B2B tech companies harness
In this episode, Jeff sits down with Steve Martin, a seasoned Go-to-Market CMO who’s been in the trenches of SaaS, CRM, and PE-backed growth stories for the past two decades. From his early days at Lotus post-IBM acquisition to his recent role leading marketing at Act!, Steve opens up about
Marketing Engine In this episode of Margins and Mandates, Jeff sits down with Nate Burke, CMO at 7 AI, to unpack what it really takes to build and run a marketing organization inside an emerging AI cybersecurity company. Nate shares how he approaches hiring, shaping the narrative, and building trust
Modern Demand Generation In this episode of Margins and Mandates, Jeff reconnects with Johan Abadie, VP of Demand Generation and Revenue Strategy at SalesIntel, for a candid conversation about building pipeline in an era of AI hype, cheap data traps, and shifting buyer expectations. Johan unpacks why “cheap data is
Brand Trust In this episode of Margins and Mandates, Jeff sits down with Jeff Nulsen, a seasoned marketing executive, to unpack how he helped transform a brand trust overshadowed by security crises into a thriving, trusted growth engine while serving as CMO at N-Able. Jeff shares how the spin-off from
Co-sell Culture In this episode of Margins and Mandates, Jeff sits down with Ryan de la Parra, Head of Global Partner Marketing at Nasuni, to unpack what it takes to scale a channel-only go-to-market model in a hypergrowth environment. Ryan shares how Nasuni evolved from partner fulfillment to true co-selling,
Selling Data In this episode of Margins and Mandates, host Jeff Lortz sits down with Michelle Katz, founder of From Prospects — a data-driven intelligence platform shaking up the traditional world of legal recruiting and firm research. Michelle shares how her team is arming law firms and search partners with
