Author name: Jeff Lortz

Jeff Lortz is a seasoned SaaS executive with expertise in driving business growth and innovation. With a background in strategic planning and operational excellence, Jeff is dedicated to helping SaaS companies succeed in competitive markets. As a thought leader, he shares valuable insights and best practices to empower SaaS leaders and teams.

CMO, Demand Generation, Market Leadership, Marketing, Playbook

Let’s Get Personal: How Mature is Your Marketing Engine?

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In today’s crowded SaaS market, traditional outbound marketing tactics are losing their effectiveness, making way for a smarter, more sustainable approach: inbound marketing. By leveraging valuable content and authentic relationships, businesses can achieve higher conversion rates and stronger customer loyalty. But how do you elevate your marketing efforts to truly resonate with your audience? Discover the power of hyper-personalization and explore a practical maturity model that guides you through the stages of personalization. Unlock the full potential of your marketing engine and drive real results by embracing a strategy that evolves with your customers’ expectations.

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mastermind group
All, CCO, CEO, CMO, Leadership

Executive Mastermind Groups: The Power of Collective Wisdom

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As a former executive in the fast-paced tech industry, I often found myself wishing for a trusted circle of peers who could offer fresh perspectives and challenge my thinking. Leadership at the highest levels can be lonely, especially when every decision carries weight. What if there had been a space where I could openly discuss

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Clarity
CEO, Leadership, Operational Excellence

Clarity: Addressing the Crisis of Trust in Organizations

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We live in the trust-crisis age. The onslaught of information, personalized to our liking, through mass and social media, can hardly be consumed, nevermind trusted. The posture of skepticism of messaging and information continues to rise. As leaders, we seek to build trust and loyalty within our teams. The benefits seem obvious: motivation, collaboration, and

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CEO, Leadership, Operational Excellence

Unlocking SaaS Growth: Why Leadership Adaptability and Resilience Matter

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Ancient philosophers knew that the “only constant in life is change.” Leaders in our industry face unprecedented market challenges and many other obstacles to achieve our sustainable growth objectives. We need to not only be resilient in the face of these obstacles, but also build teams that can rapidly adapt to the dymanics of the

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Operational Excellence, Leadership

Achieving Peak Performance: How to Build High-Performing Teams

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SaaS operators should focus on building high-performing teams through improving organizational health, investing in strategic hiring, a growth mindset, and a winning culture for sustained success, as recommended by industry thought leaders.

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CEO, All, CMO, CRO, Demand Generation, Market Leadership, Marketing

The Dark Funnel: Shining a Light on Hidden Opportunities

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A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey and influence buyers’ decisions earlier, offering a competitive edge in securing deals.

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