AI

Explore the role and impact of Artificial Intelligence in SaaS. From automating tasks to predictive analytics, our content delves into the transformative trends, applications, and opportunities AI brings to the SaaS industry. Stay ahead with the latest AI-driven strategies and insights.

CMO, Demand Generation, Market Leadership, Market Strategy, Marketing

Demand Generation in the Age of Zero-Click Searches

Conversational AI is E-A-Ting SEO creating a major disruption in traditional demand generation. Adopt Generative Engine Optimization (GEO) and other strategies to stay ahead. I’m a little ashamed to admit it, but I had a full-blown conversation with my AI chatbot about a research project I’m working on while sitting in traffic on the way […]

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Customer Loyalty, CCO, CEO, CMO, Customer Success, Generative AI, Playbook

How to Retain More SaaS Customers in 2024: 5 Key Data-Driven Methods

Generative AI can be leveraged to improve CLTV and drive customr retention. Approaches like churn forecasting, real-time analytics, AI segmentation, NLP, and journey mapping can revolutionize customer retention strategies using data-driven techniques.

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How to Retain More SaaS Customers in 2024: 5 Key Data-Driven Methods Read Post »

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