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Technical Debt and the Impact on SaaS Growth

A recent article in the Wall Street Journal warned of the impact of technical debt in deployed software’s impact on the US economy.  The article posits that technical debt, accumulating from outdated systems and quick fixes, poses significant security risks and stifles innovation.  An estimate suggests the cost to address

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How to Optimize SaaS Software Development Spend

In the new world of PEG (Profitable Efficient Growth) operators must ensure investment in product development is tuned to Optimize SaaS R&D Spend and maximize the contribution to the company’s strategic objectives. Investing in R&D is critical for fueling innovation and accelerating growth at SaaS companies. However, determining just the

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The Dark Funnel: Shining a Light on Hidden Opportunities

A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey

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Generative AI

Generative AI and the Software Industry

Generative AI is revolutionizing software development, shifting from traditional coding to orchestration of AI-generated code, with impacts felt across high-tech, healthcare, and personalized user experiences.

READ ARTICLE...

Technical Debt and the Impact on SaaS Growth

A recent article in the Wall Street Journal warned of the impact of technical debt in deployed software’s impact on the US economy.  The article posits that technical debt, accumulating from outdated systems and quick fixes, poses significant security risks and stifles innovation.  An estimate suggests the cost to address

READ ARTICLE...
a graph of blue squares

How to Optimize SaaS Software Development Spend

In the new world of PEG (Profitable Efficient Growth) operators must ensure investment in product development is tuned to Optimize SaaS R&D Spend and maximize the contribution to the company’s strategic objectives. Investing in R&D is critical for fueling innovation and accelerating growth at SaaS companies. However, determining just the

READ ARTICLE...

The Dark Funnel: Shining a Light on Hidden Opportunities

A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey

READ ARTICLE...
Generative AI

Generative AI and the Software Industry

Generative AI is revolutionizing software development, shifting from traditional coding to orchestration of AI-generated code, with impacts felt across high-tech, healthcare, and personalized user experiences.

READ ARTICLE...
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