Selling Data to Doubters: Michelle Katz on Marketing to the Legal World

Michelle Katz discusses how data-driven intelligence transforms legal recruiting in an industry skeptical of innovation. Learn what it takes to sell change to risk-averse firms and why pioneering new

Show Notes

Selling Data

In this episode of Margins and Mandates, host Jeff Lortz sits down with Michelle Katz, founder of From Prospects — a data-driven intelligence platform shaking up the traditional world of legal recruiting and firm research.

Michelle shares how her team is arming law firms and search partners with deeper insights, sharper profiles, and better data to make smarter hires. They dive into the challenges of selling innovation to risk-averse clients, what it takes to pioneer change in an old-school industry, and why being the ‘guinea pig’ sometimes pays off big.

If you’ve ever wondered how data can transform even the most opaque markets — this one’s for you.