Human, Data, AI: Johan Abadie’s Blueprint for Modern Demand Generation

Johan Abadie reveals why cheap data costs more than you think and how human-in-the-loop AI separates winners from losers in modern demand generation. Rethink your strategy now.

Show Notes

Modern Demand Generation

In this episode of Margins and Mandates, Jeff reconnects with Johan Abadie, VP of Demand Generation and Revenue Strategy at SalesIntel, for a candid conversation about building pipeline in an era of AI hype, cheap data traps, and shifting buyer expectations.

Johan unpacks why “cheap data is expensive,” how human-in-the-loop makes SalesIntel stand apart, and why AI is forcing marketers to rethink how they build teams, processes, and trust.

If you lead revenue, demand gen, or GTM strategy — this one will hit close to home.