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The Dark Funnel: Shining a Light on Hidden Opportunities

A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey

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Generative AI

Generative AI and the Software Industry

Generative AI is revolutionizing software development, shifting from traditional coding to orchestration of AI-generated code, with impacts felt across high-tech, healthcare, and personalized user experiences.

READ ARTICLE...

The Dark Funnel: Shining a Light on Hidden Opportunities

A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey

READ ARTICLE...
Generative AI

Generative AI and the Software Industry

Generative AI is revolutionizing software development, shifting from traditional coding to orchestration of AI-generated code, with impacts felt across high-tech, healthcare, and personalized user experiences.

READ ARTICLE...
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