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Transforming Professional Services to Accelerate Customer-Led Growth

In our post “Customer-Led Growth and Product-Led Growth: Friends or Foes?” we discuss how the emergence of Customer-Led Growth (CLG) as a leading strategy to fuel sustainable growth requires closely evaluating traditional roles and functions across the company. Some pundits believe that Professional Services (PS) no longer has a role

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Customer Lifetime Value (CLTV): A Primer

Customer Lifetime Value (CLTV) is key to SaaS success, with focus shifting from acquisition to maximizing existing customer value and retention to drive sustainable growth amid economic challenges.

READ ARTICLE...

Transforming Professional Services to Accelerate Customer-Led Growth

In our post “Customer-Led Growth and Product-Led Growth: Friends or Foes?” we discuss how the emergence of Customer-Led Growth (CLG) as a leading strategy to fuel sustainable growth requires closely evaluating traditional roles and functions across the company. Some pundits believe that Professional Services (PS) no longer has a role

READ ARTICLE...

Customer Lifetime Value (CLTV): A Primer

Customer Lifetime Value (CLTV) is key to SaaS success, with focus shifting from acquisition to maximizing existing customer value and retention to drive sustainable growth amid economic challenges.

READ ARTICLE...
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