Businesses widely adopt Product Led Growth and its variant, Product Led Sales; meanwhile, Customer Led Growth is gaining traction for sustainable, profitable expansion through superior customer experiences.
The SaaS world is competitive with vendors refining messaging through various channels. Personalization is key for customer engagement and conversions.
Generative AI can be leveraged to improve CLTV and drive customr retention. Approaches like churn forecasting, real-time analytics, AI segmentation, NLP, and journey mapping can revolutionize customer retention strategies using data-driven techniques.
A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey
Businesses widely adopt Product Led Growth and its variant, Product Led Sales; meanwhile, Customer Led Growth is gaining traction for sustainable, profitable expansion through superior customer experiences.
The SaaS world is competitive with vendors refining messaging through various channels. Personalization is key for customer engagement and conversions.
Generative AI can be leveraged to improve CLTV and drive customr retention. Approaches like churn forecasting, real-time analytics, AI segmentation, NLP, and journey mapping can revolutionize customer retention strategies using data-driven techniques.
A study by 6Sense reveals the “Dark Funnel” in B2B buying, where 70% of the purchasing process, including forming opinions and preferences, occurs out of vendors’ sight. Engaging with potential clients before they contact sellers and leveraging intent data, community participation, and quality content creation can illuminate this hidden journey
