The first time I truly understood what it meant to be an operator under pressure, I was sitting in a boardroom staring at two numbers: rising input costs and an immovable growth target. We had just been told to cut 20% of our spend—while growing revenue 30% in the same
In this episode of Margins and Mandates, Jeff reconnects with Johan Abadie, VP of Demand Generation and Revenue Strategy at SalesIntel, for a candid conversation about building pipeline in an era of AI hype, cheap data traps, and shifting buyer expectations. Johan unpacks why “cheap data is expensive,” how human-in-the-loop
In this episode of Margins and Mandates, Jeff sits down with Jeff Nulsen, a seasoned marketing executive, to unpack how he helped transform a brand overshadowed by security crises into a thriving, trusted growth engine while serving as CMO at N-Able. Jeff shares how the spin-off from SolarWinds meant rebuilding
In this episode of Margins and Mandates, Jeff sits down with Ryan de la Parra, Head of Global Partner Marketing at Nasuni, to unpack what it takes to scale a channel-only go-to-market model in a hypergrowth environment. Ryan shares how Nasuni evolved from partner fulfillment to true co-selling, why “everyone
In this episode of Margins and Mandates, host Jeff Lortz sits down with Michelle Katz, founder of From Prospects — a data-driven intelligence platform shaking up the traditional world of legal recruiting and firm research. Michelle shares how her team is arming law firms and search partners with deeper insights,
As a former executive in the fast-paced tech industry, I often found myself wishing for a trusted circle of peers who could offer fresh perspectives and challenge my thinking. Leadership at the highest levels can be lonely, especially when every decision carries weight. What if there had been a space
The post details a 12-month business planning cycle, emphasizing agility and discipline through quarterly executive strategy meetings, department planning, and regular reviews for company alignment and goal achievement.
Hiring former military officers in tech can give your company an edge. Junior Military Officers possess exceptional leadership, adaptability, and critical thinking skills, making them valuable in guiding teams and managing projects. By prioritizing attitude over technical skills and integrating JMOs into leadership roles, companies can leverage their exceptional capabilities
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu, The Art of War Most of us start a new year with some form of a plan with defined and measurable objectives that cover a fiscal period that aligns with a
The concept of a founder’s mentality, while crucial in the early stages of a company for driving growth and innovation, can indeed present barriers to fostering a growth mindset as the organization scales. This article addresses how investors and new leaders in founder-led companies can get sustained benefit from a
The first time I truly understood what it meant to be an operator under pressure, I was sitting in a boardroom staring at two numbers: rising input costs and an immovable growth target. We had just been told to cut 20% of our spend—while growing revenue 30% in the same
In this episode of Margins and Mandates, Jeff reconnects with Johan Abadie, VP of Demand Generation and Revenue Strategy at SalesIntel, for a candid conversation about building pipeline in an era of AI hype, cheap data traps, and shifting buyer expectations. Johan unpacks why “cheap data is expensive,” how human-in-the-loop
In this episode of Margins and Mandates, Jeff sits down with Jeff Nulsen, a seasoned marketing executive, to unpack how he helped transform a brand overshadowed by security crises into a thriving, trusted growth engine while serving as CMO at N-Able. Jeff shares how the spin-off from SolarWinds meant rebuilding
In this episode of Margins and Mandates, Jeff sits down with Ryan de la Parra, Head of Global Partner Marketing at Nasuni, to unpack what it takes to scale a channel-only go-to-market model in a hypergrowth environment. Ryan shares how Nasuni evolved from partner fulfillment to true co-selling, why “everyone
In this episode of Margins and Mandates, host Jeff Lortz sits down with Michelle Katz, founder of From Prospects — a data-driven intelligence platform shaking up the traditional world of legal recruiting and firm research. Michelle shares how her team is arming law firms and search partners with deeper insights,
As a former executive in the fast-paced tech industry, I often found myself wishing for a trusted circle of peers who could offer fresh perspectives and challenge my thinking. Leadership at the highest levels can be lonely, especially when every decision carries weight. What if there had been a space
The post details a 12-month business planning cycle, emphasizing agility and discipline through quarterly executive strategy meetings, department planning, and regular reviews for company alignment and goal achievement.
Hiring former military officers in tech can give your company an edge. Junior Military Officers possess exceptional leadership, adaptability, and critical thinking skills, making them valuable in guiding teams and managing projects. By prioritizing attitude over technical skills and integrating JMOs into leadership roles, companies can leverage their exceptional capabilities
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu, The Art of War Most of us start a new year with some form of a plan with defined and measurable objectives that cover a fiscal period that aligns with a
The concept of a founder’s mentality, while crucial in the early stages of a company for driving growth and innovation, can indeed present barriers to fostering a growth mindset as the organization scales. This article addresses how investors and new leaders in founder-led companies can get sustained benefit from a
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