Led by Experience, Driven
by Results
A Curated Team of Proven SaaS Executives—Now on Your Side of the Table
Our Story
When you’re an operator today, the margin for error is gone. Cash is tight. Costs are up. Investors still expect growth — but the old playbooks don’t cut it anymore.
I know, because I’ve been there. After years leading PE-backed and venture-backed companies, I learned this the hard way: no static plan survives first contact with reality. What makes the difference is having trusted peers, proven plays, and the agility to adapt fast.
That’s why I built Agile Operator — not another consultancy with a dusty binder, but the team I wished I’d had. A place where experienced operators share what’s actually working, swap ideas in real time, and help each other stay one step ahead — no theory, no fluff.
Our Approach
When you’re an operator today, the I’ve been in SaaS since “SaaS” still needed explaining — call it 2010 — and an executive in tech for over three decades. I’ve sat in the boardrooms, rewritten the so-called “differentiating playbooks,” and run four different PE-backed portfolio companies, including two as CEO.margin for error is gone. Cash is tight. Costs are up. Investors still expect growth — but the old playbooks don’t cut it anymore.
What I learned is simple: slide decks and slogans don’t build resilient businesses — operators do. That’s why Agile Operator isn’t just a blog or a community (though it’s proudly both). It’s also a hands-on partner for when you need an extra set of seasoned eyes, whether that’s clarifying strategy, pressure-testing plans, or guiding your team through growth and change.
Here, you’ll find practical playbooks, an open forum for sharing best practices, and a trusted advisory bench when you’re ready to roll up your sleeves and tackle what’s next. Bring your ideas, your scars, and your curiosity — and let’s build something better, together.
Why Leaders Choose Agile Operator
Experience that matters when results count
Meet Jeff Lortz
Founder | CEO Coach | SaaS Operator
Jeff brings over 20 years of leadership experience in enterprise SaaS, private equity, and digital transformation. He’s led GTM overhauls, built high-performing executive teams, and coached founders and Fortune 500 leaders alike.
Discover the talented professionals driving innovation, collaboration, and excellence.
A seasoned CRO and GTM strategist who helps PE-backed companies scale with purpose. With a track record of transforming founder-led sales into repeatable engines of growth, he’s led revenue teams from early-stage to IPO, including key roles at Dynatrace, Acoustic, and InsightSquared. Steve brings deep experience across enterprise software, cybersecurity, and marketing tech—and knows how to turn pipeline into performance.
Ready to Bring C-Level Firepower to Your Business?
Lets talk about how an operator-led team can help you scale faster – with clarity, control, and confidence.